Today was a day of reflecttion for me. I found myself looking back at everything I did and did not accomplish just to see what I could have done differently. I’m at a cross road in my life and it’s way past time for a change.
Bear with me. I’m wrapping my mind around alot of things and putting some things together. I’ll blog more tomorrow.
This is just a quick reminder just in case you’ve not
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Ok. So I just joined my first JV Giveawa y event and I am EXCITED. I’m still learning how to do this blogging, internet marketing thing. But thank Goodness I’m a fast learner.
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Ok. So I haven’t posted anything in a while so I have alot to give you. Have you heard of Michael Rasmussen? Yes?…..No?……Well if you haven’t, trust me, you will soon. The guy is freaking amazing! I’ve been “sitting at his feet” so to speak, learning about how to market Mini Sites. I just wanted to pass on the infomation I’ve gathered so that you all can benefit from it too.
Most Internet marketers understand that having mini
sites is the fastest and easiest way to make money
online. They don’t require a lot of time, energy, or
money to set up, and once you’ve got one up and
running, you can sit back and just collect money from
all the sales you’re making.
At least… that’s how it’s supposed to be, right?
The truth is that mini sites really ARE easy to set
up. They really DON’T require much time, energy, and
money to set up. So why is it that so few people
actually make money with their mini sites?
The answer is that they never learned how to actually
turn their mini site into a profitable moneymaker that
runs completely on autopilot. The good news is…
*************************************************
YOU’RE ABOUT TO LEARN HOW TO DO IT!
*************************************************
Here’s what this is all about: My colleague Michael
Rasmussen has just released a brand new video course
that will walk you through the process of creating a
killer mini site from the ground up, and then he’ll
also teach you how to actually start making money with
it right away and into the future.
If you’ve been looking for help with monetizing your
mini sites, then this is exactly what you need. The
best part? The videos are FREE! I’ll tell you more
about that later. First, let’s talk about the videos
themselves.
If you’re in a hurry, you can just check the
videos out right now for free. Here’s the URL:
http://www.minisiteprofitsexposed.com/?thankyou-page=87487
*************************************************
OVERALL QUALITY
*************************************************
It’s important to note that these are online videos
that you access from your web browser. Michael uses
Camtasia Studio to create these videos, which is the
premier software program for creating screen capture
tutorials such as these.
The first thing I noticed when I hit the play button
on the first video was the incredible production
quality. These are NOT your ordinary screen capture
videos. In fact, I don’t think I’ve ever seen someone
make videos that are this high quality before.
He uses beautifully created graphics to pass his
wisdom along to you, and the sound quality is the
highest you will ever hear in an Internet marketing
product. They sound like they were recorded in a
professional studio.
Michael explained to me that he was sick and tired of
seeing all the low quality videos out there, and so he
set out to create something different in order to
raise the bar in our industry. I think that, when you
see Mini Site Profits Exposed for yourself, you’ll
agree that he has succeeded.
Now let’s move onto…
*************************************************
THE ACTUAL VIDEOS
*************************************************
Here’s a brief summary of each video. Obviously
it’s impossible to list every single thing here,
but I want you to get a feel for what each one
covered, and how well it covered it.
If you’re in a hurry, you can just check the
videos out right now for free. Here’s the URL:
http://www.minisiteprofitsexposed.com/?thankyou-page=87487
VIDEO 1 - INTRODUCTION
This videos introduces you to the entire course, as
well as the teacher himself. You’ll learn what you can
expect from the course, and why it’s structured the
way it is.
Michael realizes that you may not have heard of him,
and so he spends some time establishing his
credibility with you by sharing some of his biggest
successes. It doesn’t come across as bragging at all.
Michael explains that, in order for you to get value
from the teachings, you need to have faith that the
teacher actually knows what he’s talking about. By the
end of this video, you will have no doubt.
By the way, this is a good lesson for all of us
product developers. If you want people to accept you
as an authority on any subject, you first need to
establish your credibility with the reader. That way
he’s willing to relax, and trust that what you’re
telling him is sound advice.
VIDEO 2 - THE BASICS
This video will introduce you to the basics of mini
site marketing. This will set the foundation that all
future learning will rest upon, so it’s important to
pay close attention to this one.
You’ll learn:
* What mini-sites are, and what makes them different
from regular content sites.
* Which businesses they work well for… and which ones
they don’t.
* The right mindset to have when it comes to creating
mini sites as part of your online business strategy.
* And the different tools you need to get started.
This was a great video, and did an excellent job of
kicking things off, and building the foundation for
the rest of the course.
VIDEO 3 - SQUEEZE PAGES
This is probably one of the most useful videos of the
entire course. Every Internet marketer needs to build
an email list, but how do you do it? What is the best
way to capture the most opt-ins?
The answer is ’squeeze pages’. This video will teach
you:
* Why using a squeeze page is far superior to other
opt-in methods.
* The single most important thing you must include at
the top of your squeeze page to skyrocket your opt-in
rate.
* The secret structure of a squeeze page, and why most
marketers get it wrong (which costs them a LOT of
money).
* The most important to include in your opt-in process
that will make sure that people actually receive your
email.
After watching this video, you’ll know everything you
need to know to start building a massive opt-in list
right away. This will probably be the first video that
you ‘take action’ on. You’ll be so excited about the
possibilities, that I guarantee you’ll go and create
your own squeeze page right away.
VIDEO 4 - MINI SITE COPYWRITING - PART
ONE
Nothing happens until the sales copy is written.
Graphics alone will never sell a product, but sales
copy alone WILL. This video begins to demystify the
mysterious process of writing words that make people
whip out their credit cards and buy.
Specifically, you’ll learn:
* Why you need to learn copywriting, even if you “hate
to write”
* What a compelling offer looks like, and how to tell
the difference.
* How to write an eyeball-grabbing headline that
practically forces your readers to go through your
entire page.
* A simple trick you can use in your opening to make
your reader want to learn more.
There is no skill that is more important to your
success than the ability to write killer sales copy.
Make sure you pay extra attention to this video, as
well as…
VIDEO 5 - MINI SITE COPYWRITING - PART
TWO
This video dives right into the individual components
of a killer sales letter. You’ll learn how to create
the “secret structure” of a mini site sales letter
that makes big money. Specifically, you’ll learn:
* How to create captivating body copy that draws your
reader into the sales letter.
* Bullets that force your reader to keep reading the
whole page, and makes them insanely curious and want
to buy your product
* How to take the risk off people’s shoulders, so
they’ll feel safe buying from you.
* How to craft your ‘call to action’, and get people
to whip out their credit cards and buy immediately.
* The secrets of writing a killer P.S. that helps seal
the deal, and flip your prospect into a buyer
instantly.
This video covered a surprising amount of detail,
especially considering that this course is not
specifically about copywriting. Michael Rasmussen is
definitely someone who overdelivers in his educational
products.
VIDEO 6 - HOW TO AUTOMATE THE
DELIVERY OF YOUR INFOPRODUCT
Unless you want to be chained to your computer, you
must learn how to put your mini sites on autopilot.
The only thing you should be doing is driving traffic,
and letting the site itself do all the work, including
the work of instantly delivering the product to the
customer.
This video will walk you through the process of
automating your product delivery, so you can just
relax, and collect the money. The best part is… once
you have this automated system set up, you never have
to touch it again.
VIDEO 7 - HOW TO “GROW” YOUR SALE
This video is guaranteed to be an eye opener for
almost everyone who watches it, even the experienced
marketers. Michael dives into some of the most
effective ‘upselling’ techniques that I’ve ever seen.
Nowhere else on the Internet have I seen such a
thorough tutorial on how to increase the ’size’ of
your orders. You’ll learn:
* The psychology of ‘upselling’, and how to use it
make your customer spend even more money with you.
The best part? He’ll think it was his idea!
* The absolute best time to upsell your customer. This
one will surprise you when you realize how much money
you’ve been leaving on the table by skipping this
step.
* 5 simple techniques to increase your profit by up to
100%.
If you’ve already got a mini site that’s up and
running, this video will make a big difference for you
right away. Use any of these ‘plug and profit’
strategies to increase your income literally
overnight!
VIDEO 8 - CREATING AN AFFILIATE SALES
FORCE
If there’s one thing I’ve noticed that all successful
marketers have in common, it’s that they have a great
affiliate program. They create a program that allows
other people to make good money by promoting their
products, and they get to just sit back and relax,
while everyone else is doing the hard work of
promoting FOR them.
If you’ve ever dreamed of having an army of motivated
sales people working hard to make you money, then
you’re going to love this video. Michael will teach
you:
* What an affiliate program is, and how to set one up
very quickly.
* Exactly what tools you need to give your affiliates
(most people miss the mark here, so pay extra
attention to this part).
* Why merely having an affiliate program is NOT enough
to convince people to sign up, and what you can do
instead to have people eagerly trying to become one of
your affiliates.
* How to motivate affiliates to sell for you.
VIDEO 9 - MINI SITE MISTAKES TO AVOID
Let’s face it… it’s not enough to explain what you
should do. You also need to know what mistakes you
should avoid. Michael has already made these costly
mistakes, but you don’t have to. You’ll learn:
- Why people do judge a book by its cover… and how to
capitalize on that for your mini-site
- The single biggest reason people don’t buy from a
mini site, and how you can apply this ‘instant fix’.
- The single biggest thing that will kill your
mini-site (it’s not what you think, and making this
mistake is a surefire way to drain money from your
bank account FAST!)
- Two list building mistakes that’ll cripple your
long-term profits.
VIDEO 10 - SECRETS OF CREATING A
PRODUCT FUNNEL
This video will walk you through the process of
designing a product line that will make you a TON of
money. There’s a lot more to it than you’d think,
which is why this important concept (which was taken
from direct marketing) gets it’s own video.
After watching this video, you’ll understand why you
can’t just have a single front end product, and you’ll
know exactly what to do in order to get your customer
to keep buying more and more expensive products from
you… completely on autopilot!
This video is a MUST for any serious marketer who
wants to make a lot of money from their online
business.
VIDEO 11 - OUTSOURCING SECRETS FOR
WORKING LESS, AND MAKING MORE
The title of this video says it all. You’ll learn
all of Michael’s secrets for getting top notch
freelancers to help you create your mini site empire
in record time.
Let’s face it, you can’t be an expert at everything
that mini sites require. For example, it’s really
tough to be a top notch graphic designer, while also
mastering HTML, and then becoming a killer
copywriter, on top of also creating the product
itself.
And the list goes on and on. If you want to be
efficient, and begin making money as fast as
possible, outsourcing is the secret to making it
happen. This video will show you exactly what to do,
as well as some common (and very expensive) pitfalls
to avoid.
VIDEO 12 - OUTSOURCING SECRETS FOR
WORKING LESS, AND MAKING MORE
Let’s face it… it doesn’t matter how great your
mini site is if you don’t get any traffic coming to
it. Getting traffic can be one of the most confusing
and mysterious parts of making money online IF you
don’t get the proper education.
Thankfully, Michael really dives in, and gives you a
lightning fast education in this area. Specifically,
you’ll learn:
* How to use Pay Per Click (PPC) advertising to get
targeted traffic fast.
* 3 ways to get targeted traffic without spending a
dime.
* 2 ways to leverage the experience and contacts of
other people to explode your traffic.
* 3 traffic strategies to avoid like the plague!
By the time you’re done with this video, you’ll know
what to do right away to begin driving targeted
visitors to your mini site.
Wow, you get all those videos for free? Click
here to check out the Mini Site Profits Exposed
course for yourself:
http://www.minisiteprofitsexposed.com/?thankyou-page=87487
*************************************************
DELUXE VIDEOS
*************************************************
Mini Site Profits Exposed comes with 12 videos, and
has more content than most 300 dollar home study
courses. And did I mention that it’s free?
If you decide that you want to continue your
education, and get the biggest possible advantage, you
can also upgrade to the deluxe course for a small fee.
The deluxe course contains four full-length videos
that each cover one advanced topic in great detail.
Here’s a breakdown of each video:
*************************************************
VIDEO 13 - DESIGNING A KILLER BACK END
THAT RUNS COMPLETELY ON AUTOPILOT
*************************************************
This deluxe video could easily be a whole course in
itself. It walks you though the entire process of
setting up a back end that is completely automated
using an autoresponder system.
You’ll learn how to set up your autoresponder to
automatically remove a person from your prospect list
after he buys, and then insert him into your customer
list. This is where your new autoresponder sequence
will start promoting your back end products
automatically.
Bottom line… if you want to make the big bucks like
all the Internet marketing gurus, you need to create a
back end that works hard for you while you’re out
creating new mini sites and developing new products.
This video will show you how.
*************************************************
VIDEO 14 - LIST BUILDING SECRETS
*************************************************
In this deluxe video, Michael will walk you through
some of his best tactics for growing a massive list
from your mini site. He’ll not only teach you what to
add to your mini site, but he’ll also show you what
you must REMOVE from your mini site in order to get
the most possible subscribers.
Building a list is about SO much more than just
offering a free newsletter. In fact, Michael shows you
five different things you can offer your readers to
get them to instantly give you their name and email.
You’ll also learn the best places to actually put the
opt-in email form on your mini site. You’ll also learn
about pop ups and tell-a-friend scripts, as well as a
bunch of other incredible tactics for growing your
list.
I have a hunch that you’ll find yourself referring to
this video over and over again.
*************************************************
VIDEO 15 - MARKETING ACTIVITIES THAT
MAKE YOU MONEY
*************************************************
When you think about all the ’stuff’ you can do to
drive traffic to your site, it’s hard to know what you
should focus on first. This video will walk you
through the four most important marketing activities
you can do to drive traffic to your mini site.
Once you master these four, you’ll never have to
wonder what you should do when you start a new mini
site. You’ll have an easy-to-follow road map for
driving tons of targeted prospects to your site, so
you can begin making money ASAP!
*************************************************
VIDEO 16 - MAKE MAXIMUM PROFITS FROM YOUR MINI SITE
*************************************************
In this final deluxe video, Michael will reveal his
best kept secrets for squeezing maximum profit out of
any mini site. These are techniques that you have NOT
seen before, so you’ll want to pay extra close
attention to this one.
Think about it… if you’re going to put the time in,
and set up a mini site the proper way (like Michael
shows you in these videos), then it only makes sense
that you’d want to make the most amount of money
possible from it.
In this video, you’ll learn:
- How changing one sentence on your mini site could
double your profits easily.
- How to instantly increase the dollar amount of your
average order (which puts more money into your
pocket).
- The one thing you must add to your ‘download page’
that will instantly increase your income (with no
extra work, once this thing is put into place).
- How to turn your actual product into a money making
machine!
*************************************************
CONCLUSION
*************************************************
Whew! That was a lot of information, and I hope it
helped you decide to check out Michael Rasmussen’s
Mini Site Profits Exposed video course. Remember the
course is absolutely free, so you have nothing to
lose.
Michael believes that it’s important for him to prove
himself to you before he ever asks you to buy anything
from him. He wants to show you that he will deliver
you the absolute best education available anywhere,
and he’ll gladly do it for free… just to win you
over!
So go ahead and check out Mini Site Profits Exposed
right now, and see what all the fuss is about. I
highly recommend that you upgrade to the deluxe
course as well. Here’s the URL:
http://www.minisiteprofitsexposed.com/?thankyou-page=87487
Warmly,
Cassandra Reid
How To Get Your Product Out The Door And Avoid
Common Traps and Pitfalls
By Marlon Sanders
Let’s say that you’ve decided to take the plunge and do a
big product launch.
You realize that you need a PRODUCT in order to do a
product launch. So how are you gonna create your product?
Here’s my product creation in a flash cheat sheet:
1. My favorite way to create products fast is using audio
interviews. Interview someone else over the phone or have
them interview you. Record and transcribe. Just write out
a list of 10-15 questions in advance, and you’re good to
go.
2. You can record your calls using freeconferencecall.com.
But my favorite way is to use Skype and one of the
applications that will record skype calls. There’s one for
the PC called “pamela.” The one I use on my Mac is called
“instant call recorder.”
I believe this is the one I have on my Mac:
==>> http://ecamm.com/mac/callrecorder/req.html
3. For transcription services, try elance.com,
rentacoder.com, getafreelancer.com and odesk.com.
4. Your first job in marketing is to find out if your
product concept or idea will sell. That’s why you want to
get a beta version of your product out into the market to
see if anyone will buy it. You can always go back and
tweak it later.
5. Another great way to create info products fast is via
screen capture video. You can use Camtasia or Camstudio
and record slides you create with Microsoft Power Point or
Open Office. Camstudio.org is a freebie.
6. Another twist I’ve used is to get 3 or 4 of your
buddies, friends or jv partners together and do a product
jointly. Typically, you all own rights to use the product
as you desire.
7. If you hate the sound of your voice, then you have
several options. You can write your products or hire
someone else to do the audio. I’ve seen people write out
scripts that go with Power Point slides and then have
someone else record the presentation. This is more trouble
but it does work. Alternatively, you can record your
product then have it transcribed. And give the transcript
to a writer who can turn it into a polished report. You
can find writers on getafreelancer.com.
8. There’s a balance between getting a product out the
door and meeting a minimum level of professionalism.
You’ll know if your product is subpar because your refunds
will go through the roof. If you ummmm and ahhhhhh every
other word, that’s probably below the line of
professionalism. If you’re editing out every single ummmmm
or ahhhhhhh, you’re going overboard the other direction.
Remember, no one at all may by the product. You may not
sell one. So before you try to create the world’s greatest
product, first find out if anyone will even buy a beta
version of it.
9. Webinars are a good way to create info products because
they have high perceived value and you can turn them into
DVD products. A lot of people use
http://www.gotowebinar.com for this purpose. My friend Lee
Mcintyre from lee-mcintyre.com is a MASTER at turning
webinars into dvd’s.
10. You can sell DVD’s online using http://www.kunaki.com.
This is print-on-demand fulfillment. You do NOT need to
print multiple copies using Kunaki.
11. Timebox your product creation. If you’re spending
longer than 2-4 weeks to create your first product, you’re
likely making a mistake. While my Product Dashboard is a
6-week program, the actual product creation part lasts
only a day or two. The rest of the Dashboard helps you set
up the product delivery, shopping cart and all the other
elements of selling and delivering the product.
http://www.productdashboard.com.
12. The disadvantage of Kunaki is that to my knowledge
they don’t print and ship workbooks along with cd’s or
dvd’s. This means that if you’re looking to create a
full-blown home study course, you’ll need to find a
product fulfillment company. Your expenses go up because
you’ll have to maintain at least a small inventory with
them. If you type “fulfillment” into Google, you’ll see a
number of options. I dealt with the issues of creating
bigger ticket info products in ActionGrid.com. If you’re
just starting out, I recommend, you stick to Kunaki.com
and work within their parameters.
13. People live under the illusion that all you have to do
is create this incredibly valuable product and customers
will beat your door down. What you find out later is that
it’s the PERCEPTION of value more than ACTUAL value that
determines purchases. And what customers perceive as
having value is subject to change. This is what in the
early stages of your business it’s advisable to keep your
product creation cycles SHORT. Why? Because you simply
don’t know what will or won’t sell.
14. Dead ducks don’t quack. What this means is that if you
have a product that no one wants to buy, it doesn’t matter
how perfect the product is, how flawless the proofreading
is, how beautiful the cover is. You can put make up on it,
dress it up, make it look pretty. But dead ducks don’t
quack.
15. I’m a huge advocate of taking your 12 best product
ideas and doing a 12-product survey before you create your
first product. Having said that, it seems everyone gets
stuck at this point. And it’s 100X better to get a product
out and marketed than it is to delay things 2 years while
you’re trying to find 30 people to take a survey! To me,
if you can’t get 30-50 people in your target audience to
take a survey, then you probably can’t get them to BUY a
product from you. Still, it’s better to get a product out
the door and test marketed than it is to do nothing
because you can’t figure out how to get anyone to take
your survey.
16. Beware of writing books. It takes most people six
months to write a book. In that amount of time, you
could’ve created and marketed 3 teleseminars, 3 webinars,
and 2 to 4 short reports. You could’ve turned the
teleseminars into CD’s, the webinars into DVD’s and had
significant sales coming in. You could have test marketed
your ideas to see if people would actually spend money for
them. Books are great publicity vehicles but not good
money vehicles.
17. Your biggest enemy in product creation is the
paralysis of analysis. You’ll find out that execution
trumps great ideas. Someone with mediocre ideas and great
execution will make 100X more than the person with world
class ideas and no execution. You can’t sell air …. for
long anyway.
18. Worry less about whether or not you have a great idea
and more about whether or not you’re going to execute your
idea swiftly and efficiently.
19. Product creation gets easier. The hardest product
you’ll ever create is your first. I advocate that you look
at your first few products as practice. This takes the
pressure off coming up with “the perfect product” and
removes the pressure to make it a huge hit.
20. Monitor the questions people ask in their customer
service support tickets. You’ll find good product ideas in
the questions that come up over and over.
21. If you can’t think of any good product ideas on your
topic, go search Amazon.com. You’ll likely find a number
of great ideas there. I often see books with great ideas
but an author with no clue how to sell or market the book.
You can either work out a deal with the author, or simply
use the ideas to stimulate your thinking.
Stop trading time for dollars and start trading products for
dollars:
Product Dashboard
Save 100’s on graphic design. FREEBIE report:
Design Dashboard
Need a Sales Letter? Fill in the blanks and click a button
Push Button Letters
Have you ever purchased a product from a guru and within a few days, you started getting calls from someone saying that they’re calling on behalf of that guru to “check on your progress”? Then about 10 minutes into the conversation, you realize you’re being pitched some type of coaching program.
It’s happened to me on more than one occasion. I’ve been mulling this over for quite some time now and I just want to see what you think. Please keep in mind that not all guru’s do this. But it has been happening more frequently than I’d like. Let me start by telling you about one of my experiences.
I recently purchased an online product from a well known “guru”( who shall remain nameless). Within a couple of days of my purchase, I started getting calls from a couple of different 800 numbers. I usually ignore these calls because I get so many of them. This particular caller was relentless and left a few messages. I finally listened to one of the messages. I was told that I was going to receive a call from an agent of the guru who’s product I purchased to check on my progress. I even received an email ( the guru’s product name was the return address) telling me to expect this call. Well alright now!!! That’s what I call excellent customer service. I’m impressed! And obviously a little naive…ok…..maybe alot naive.
The next day I got another call and this time I answered it. I mean come on, a personal call from an agent just to check on my progress and maybe answer a few questions? As far as I’m concerned, I’m a fan for life. And here we go. I get questions asking me if I’m enjoying the product. ( Duh! Well of course I am! ) Then he asked me what were some of my challenges. Funny thing though. As I began to tell him, he kinda cut me off in mid sentence to move on the the next question. Ok…..a little rude… but I’m thinking maybe he has alot of other people to call and he just wants to make sure to move this along.
Then I start getting the affirmative questions. You know the ones I’m talking about. Those questions that keep you in the “yes” mode when you answer them. That’s when it dawned on me. I’m being pitched!!! What in the ham sandwich is going on here??? I stopped him and asked him what he was selling? A coaching program??!! Huh??!! Are you serious? And it cost how much?? Ummmm….no thanks. That’s when it got nasty. He then, in a very condesending tone, proceeded to tell me that I’m going to spend at least $6000 dollars to get up and running and that I would not succeed without his program. I had heard enough. The next sound he heard was the lovely sound of the dial tone in his ear.
This had to be a scam! How did this guy get my information? How did he know that I had just purchased this product? I sent an email to the support desk of the guru who’s product I purchased telling them about the call and copying the email. Ask me if I got a response. Nope. None. Nada. It’s as if I never said a word.
Now, imagine my surprise when I found out that a part of the back end of product launches is the selling of leads to third party vendors for coaching purposes. These companies have nothing to do with the guru in question other than the fact that they pay for the leads. Now forgive me if I’m wrong, and please correct me if I am, but I could have swore that he said our information would not be sold? Am I missing something? Did I completely misunderstand the concept? Isn’t the sale of your information to a third party vendor a breach of trust? Or am I being too sensitive? You tell me.
Don’t get me wrong, I think that lead generation is a great way to make money online and offline. There are plenty of companies that will pay handsomely for targeted leads. But does that give someone the right to sell my infomation to just anyone after they said and put in writing on their site that they would “never sell your information”?
From what I’ve been able to find out, this seems to be a common practice. Have the big product launch, sell all you can, then sell leads to vendors with coaching programs. Easy sell. Your list is already in buying mode. I can’t tell you how angry and disappointed I was when I found out about this. That action to me is the classic example of what not to do to the people who trust you. At least give your list a heads up that there is a compatible coaching program that you’d like them to take a look at.
I don’t know. Sound off. Tell me what you think.
